dave copeland 5 Outdoor Activities for Beating Office Burnout Related Posts Motion X is one of the most frequently downloaded GPS apps for iOS, and with good reason: It’s cheap at 99 cents, simple to use, and, in our tests over the past six months in half a dozen U.S. metro areas, accurate. There are some hidden fees (audible, turn-by-turn directions, for example, are free for 300 days, after which you have to subscribe either monthly or annually). Be sure to check out the predictive traffic info to avoid traffic jams. We also liked the Wikipedia button, which was a fun distraction to help us learn about attractions in the immediate area. Like most GPS apps, Motion X had all the basics, including residence and business searches, the ability to bookmark frequently visited places and to easily switch from maps to text directions. Tags:#Reviews#web Get behind the wheel for one last road trip before summer ends. But first check out our pick of GPS apps!If your ride still sports a clunker of a window-mount GPS unit, it’s high time to switch to your smartphone. GPS apps have come a long way in the past few years, and for as little as 99 cents you can tap into the same features that come in a stand-alone navigator costing $150 or more. TomTom is still the Cadillac of GPS apps for iOS, and at $49.99, it is cheaper than that of most fixed units. But there are less-costly apps we looked at that modeled their features on TomTom. You do get perks for that extra money (even before a $19.99 annual fee for HD traffic info), but if you can live without advanced lane guidance and a faster-than-most location system, a cheaper app may be for you.Of which there are several. Google Maps is already preinstalled on many iOS and Android smartphones, and for the Sunday driver who can live without voice guidance, it may be the only GPS direction tool you ever need. Waze — available for not only iOS and Android, but also Windows Mobile and Symbian — is also free and boasts community-sourced traffic tracking (that works better in some cities than others). We also liked the slightly more expensive TeleNav, which sells for 99 cents and comes in versions for iOS, Android, and BlackBerry. But if you’re on iOS, you can do even better.Our Recommendation: Motion X GPS Drive 4 Keys to a Kid-Safe App 9 Books That Make Perfect Gifts for Industry Ex… 12 Unique Gifts for the Hard-to-Shop-for People…
4 Keys to a Kid-Safe App veronica henry 9 Books That Make Perfect Gifts for Industry Ex… There was a time when YouTube – and all of Internet video – was dominated by cat videos. dumb stunts and crotch kicks. And while we’ll never be free of such lowbrow gems, the genre has grown to accommodate decidely more sophisticated content – particularly in the technology arena.While websites have traditionally dominated this space, thanks to YouTube, Revision3 TV and their competitors, a new breed of video content producers are building careers. Though YouTube’s turbulent relationships with talent have been widely publicized, other video makers tell a different story – one that sees the online medium as a critical component to their professional visibility and ultimate success.For more insight, I sat down with a couple of top content creators: Jon Rettinger, known by his legion of followers as TechnoBuffalo, and Shannon Morse, Linux aficionado and co-host of Hak5.Where It All BeganBetween them, their fans number in the millions, but it took years of hard work to get there. Tech geekdom for Morse began at home. The theater and choir club enthusiast grew up watching her father build computers – and he helped her build her first machines. When she didn’t make it into the theater program at college, her love for all things entertainment never waned. On a whim, she traveled with friends to Toronto to watch a live performance of Pure Pwnage, and met the cast and crew. Several return trips later, she met the talented guys at Hak5 and had an epiphany. As Morse puts it, “Talking about tech tied together my entertainment and geeky technology sides.”Shannon MorseFor Rettinger, it was addressing a market niche that wasn’t there. “About 6 years ago, my computer broke and I thought about switching to a Mac. When I couldn’t find any videos on YouTube that talked about how to use a Mac, I figured it was a good excuse for me to document my own experience.” Those initial YouTube videos, produced while he held a full-time job running a marketing department, quickly attracted lots of viewers. He knew a business idea when he saw it.Soon, Rettinger joined the YouTube partner program, at a time when he had about 8,000 subscribers. Still in search of funding, he pitched the idea for TechnoBuffalo to a venture capital firm – and was promptly laughed out of the room. But one of the VCs took pity on him, pointing out that he was inexperienced and suggested he get an MBA. Rettinger signed up for school and during his first semester, he pitched his idea again to a private equity firm and landed the funding he needed to launch the TechnoBuffalo website.Jon RettingerGrowing An AudienceTechnoBuffalo launched in 2010 and focused on strategically incorporating social media as a business tool. Today, the website has seen seven consecutive months of traffic growth – with a combined 15 million page and video views in October. “By trade, I’m a marketing guy, so I was able to quantify social media effectiveness,” Rettinger says. He used social media to get people involved and invested in the content of the site. He gave previews, incorporated feedback and essentially crowd-sourced the launch.Morse grew her audience organically. “When I first started, I didn’t know a thing about growing an audience. I just decided to be myself and talk to people. Being friendly was actually a key component to my growth in Internet media.”Both talk about the importance of maintaining that connection to the audience. But they warn you need a thick skin to deal with some of the trolls.Revision3 TV Enters The PictureHak5 started in 2005, around the same time as Revision3. After three years of operating independently, Hak5 co-host Darren Kitchen ran into Revision3 co-founder Jay Adelson in a Tekzilla IRC chat room. As luck would have it, the pair were invited to a Diggnation taping in NYC.After just a few meetings with CEO Jim Louderback, they had a new distributor and network. Kitchen and Morse still produce the show themselves and it is the longest-running show on the Revision3 TV network.Rettinger’s initial discussion with the Revision3 didn’t end in an immediate deal, but when he ran into Louderback at CES in 2010, things resumed moving forward. “They gave me the freedom I wanted,” he recalls. “Which was a really big deal for me.”The benefits of working with Revision3: their network, industry connections and reputation for growing and nurturing talent. 5 Outdoor Activities for Beating Office Burnout 12 Unique Gifts for the Hard-to-Shop-for People… Related Posts What’s On The Backend?In addition to writing and hosting, Morse runs the Hak5 webstore – so if you have any order problems, you know who to turn to.Throughout the day, she’s researching, plugging through emails and writing show notes. In the studio, the co-hosts do a quick rundown of the episode and set up the shot. Paul Tobias – cameraman and editor – handles the technical aspects, using Panasonic cameras and a slew of wireless microphones. Recording takes about an hour and then it’s off to prepare for the next episode while Tobias edits and sends the finals off to Revision3 for distribution.At TechnoBuffalo, the setup is simple. Ralph Liernas does all the filming. They shoot with a Canon 5D Mark II, use a Zoom H1 and Rode microphone for audio. Rettinger does all the video editing himself with Final Cut Pro. He’s got this down to a science: filming to editing to upload in just 1.5 to 2 hours.The Nitty Gritty – CompensationSo how much do these folks make? The compensation model is pretty much what you’d expect. With Revision3 as their exclusive advertising and distribution partner, the Hak5 team gets a cut of ad revenue. Additionally, their fans support the show through their purchases at the Hakshop, where the duo personally make and sell hacking gadgets.For TechnoBuffalo, there is also ad revenue both from the website and videos. So ad clicks, page views and cost-per-action (CPA) deals – where for example, they get a cut if viewers sign up for Netflix (or other partners) using a special code linked to the show. A salary from TechnoBuffalo, sponsored videos and featured content on the website round out the revenue stream.Is there still room to succeed in this crowded field? Rettinger and Morse say yes. While professionalism is important (minimizing the um’s and like’s), Morse says, “Don’t be afraid to make a fool of yourself in front of people. They’ll laugh with you and appreciate your work.”Rettinger, who is a bit miffed that he chose the twitter handle @jon4lakers, adds, “And please, please, pick a good name.” Tags:#Streaming video#YouTube
Troubled electronics retailer Best Buy is already on the ReadWrite DeathWatch list, and this holiday shopping season could be a make-or-break period for the company.After my visit there last weekend, I’m increasingly worried that it’s gonna break. And I take no happiness in this realization, as my experience also reminded me just how much we need a good brick and mortar place to buy electronics.New Speakers For My New iPhone 5As faithful readers of my smartphone adventures may recall, I recently got a new iPhone 5 (see My Week With The iPhone 5). That’s great, but as I noted when they were first released, Apple’s new Lightning connectors do not work with existing peripherals (see iPhone 5’s Lightning Connector Is A Bigger Problem Than Apple Thinks). And I can now say with certainty that even with Apple’s $30 adapter, you can’t play an iPhone 5 through an old iPhone speaker dock. (Plus it looks ridiculous.) So I pushed the button for my top choice. Nothing happened. I pushed the button for another one. Silence. I pushed the buttons for all of them. Nothing. I wasn’t surprised, but I was sad and a bit frustrated.I spent another 15 minutes looking for a salesperson to get some help. I eventually found one, who acknowledged that the system was broken and should be fixed in a few days. He suggested I come back later and check. What Now?Well, maybe I will and maybe I won’t. It was a hassle the first time and probably will be the next time, too – and I can’t be sure the system will be working even when I get there. (If you saw the cast of characters wandering around that store, you’d be surprised anything worked there, ever.)I’m still unwilling to buy iPhone speakers without listening to them, though. So for the short term I’m using my old iPhone 4 as an expensive iPod, or hooking up my iPhone 5 via a headphone cable (no charging, no remote control) and hoping I don’t accidentally kick the cord and pull the phone off the table onto the floor and break it. Sure, I could choose one system to order, and send it back if I didn’t like it. But I was really hoping to be able to compare my top choices.Now I’m thinking about how much we really need a clean, well-lighted, properly functioning place to actually see and try the equipment we want to buy. I was hoping that Best Buy would still be that place. And maybe they are in many places, but not the store I visited. And who knows how much longer Best Buy is going to be around, anyway?I was ready to buy, but didn’t because I couldn’t properly test the merchandise. As online retailing increasingly takes over, that’s going to be a bigger and bigger problem for non-commodity items. Who knows, maybe Amazon or other etailers will have to start building their own showrooms. Because speakers aren’t the only things that at least some shoppers aren’t going buy without a chance to check them out in person first. Lead image courtesy of Shutterstock. Other images by Fredric Paul. Cognitive Automation is the Immediate Future of… Tags:#e-commerce IT + Project Management: A Love Affair fredric paul Even better, there was a slick set-up where you could just hit a button to listen to the device you want to check out. Score again! That was exactly what I hoping to find. Massive Non-Desk Workforce is an Opportunity fo… Clearly, it was time to upgrade the Altec-Lansing iMT520 that had been providing tunes in my kitchen for the last few years. I hopped online, and found several choices that connected wirelessly via Bluetooth or Apple’s Airplay system. Several of them looked good and were in my price range. But there was one problem: There was no way to tell what they sounded like. And since the whole point of these devices is their sound output, I was unwilling to pull the trigger on any of them sight unseen and sound unheard.Failure At Best BuyInstead, I hopped in the car and headed down to my local Best Buy. I was hopeful that the store would have at least some of the models I’d researched and I’d be able to listen to them before I handed over my credit card.As I walked into the crowded store (a good sign, I guess), my first thought was, “This place is so noisy I probably won’t be able to hear anything out of these speakers.” Then I rationalized that if I can hear anything, at least I’ll know they’ll probably be more than adequate for my kitchen.After wandering around the giant store for 15 minutes, I finally found the aisle with the devices I was looking for. And surprise, they actually had several of the ones I was interested in, plus a couple others I hadn’t see online. And the prices weren’t bad either. Score! 3 Areas of Your Business that Need Tech Now Related Posts
Microsoft today is confirming new design and interfaces changes to Windows 8.1, codenamed Windows Blue, today – changes that include the return of the missing Start menu button.(See also Microsoft Is Backing Down From One Of Windows 8’s Boldest Changes.)It isn’t known if this design change (one among many highlighted in today’s entry on the official Windows blog) will be enough to turn around the at-best ambivalence users have shown towards Windows 8 and its Metro interface, but it’s a Start.Image courtesy of Microsoft. Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… Tags:#Microsoft#now#Windows 8 Related Posts readwrite Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market
The Rise and Rise of Mobile Payment Technology Tags:#Samsung#smartwatch Why IoT Apps are Eating Device Interfaces Role of Mobile App Analytics In-App Engagement dan rowinski What it Takes to Build a Highly Secure FinTech … Samsung smartwatch patent. Image source: Moveplayer.The first of a long line of expected smartwatches is likely to be announced next week. Next Wednesday, Samsung is likely to announce a very big new smartphone (the Galaxy Note III) and a very small mobile device, a smartwatch that may go by the name Galaxy Gear.Samsung will be the first to strike a blow in the smartwatch Arm Race. The gadget rumors in 2013 have companies like Apple, LG and Google also contemplating smartwatches to be released this fall. As yet, no firm announcements have been made. See Also: The Smartwatch Arm Race: Don’t Lock Us Into A Closed LoopWhat exactly will Samsung’s Galaxy Gear smartwatch be? Will it be its own self-contained unit; a smartphone strapped to your wrist? Or will it be a device that must pair with your smartphone to get a cellular connection and receive messages?Notorious gadget-rumor monger @evleaks is at it again with the Galaxy Gear smartwatch. This time he has screenshots of the Galaxy Gear app that shows the smartwatch can be paired to smartphone using Near Field Communications (NFC). The smartwatch can, at the very least, run apps made by Samsung (such as it S Health tracker). It will likely run on Google’s Android operating system, as all other Galaxy mobile devices do.Now, do you really want to wear a computer on your wrist? To be, quite literally, tethered to your mobile device, always on, always ready to send you messages and track your whereabouts? This is where the potential consumers have diverging opinions. See Also: The Hard(ware) Realities Keeping Us From The Ideal SmartwatchI think a fully functional smartwatch is a fun, cool new idea in the history of computing and be very lucrative to popular manufacturers. I want a smartwatch that can help me track my progress on a 60-mile bike ride and take pictures of my destination and let me send them to my friends via text message or social media. I want to be Dick Tracy, damn it, and I don’t want to have to pair my smartwatch to my smartphone to be able to make it work. ReadWrite Editor-in-Chief Owen Thomas has a distinctly different point of view. He doesn’t want computers that are just a way to shift a notification from one screen to another. Or that are just another gadget for the sake of gadgetry. Owen wrote:“We don’t need computers to wear on our head, or wrists, or arms. We need computers that fade into the background. Forget wearable computing. It’s time for disappearable computing.”Steve Smith, the editor of Mobile Marketing Daily at MediaPost was a little bit more candid in his notion of the smartwatch as abhorrent:But a watch? Please — not a watch. Make a smart patch and slap it on my ass. Put a hearing-aid like nub in my ear. Implant a screen on my forearm. Put a projector on my fitband so it can throw an image on the desk. If we must give a nod to the past in order to move into the future, let’s pick another aging accessory. Give my pen an IQ. Educate my bow tie. How about smart suspenders, intelligent garters, thoughtful spats, insightful girdles, gifted berets, a brilliant monocle? Anything but a smart watch.The divergent views and Owen and I are likely to be played out among consumers everywhere. Either you like the idea of a smartwatch and can’t wait to get one, or you think it is the lamest new product ever invented. Much of consumers’ opinions will end up being based on how cool and useful the product is perceived to be and we won’t know that until Samsung, Apple and Google actually give us these watches for perusal.That is the question in this week’s ReadWrite Mobile poll. Would you wear a smartwatch? Why or why not? Take the poll and let us know what you think in the comments. Related Posts
8 Best WordPress Hosting Solutions on the Market Tags:#advertising#email#gmail#Google#now#privacy#web Why Tech Companies Need Simpler Terms of Servic… readwrite A Web Developer’s New Best Friend is the AI Wai… Google announced Wednesday that it will no longer sift through the Gmail messages of students, business users and government bureaucrats for targeted advertising purposes—at least for those using its Google Apps suites. The decision stemmed from privacy concerns raised during a California court case last year, in which students and other users of Google Apps for Education questioned the legality of the practice, likening it to wiretapping, even though Google displayed no ads to those users.The company will also implement similar changes for Google Apps users in business and government. The change doesn’t affect individual Gmail accounts.Google will host a Hangout on Air on Thursday, May 1, at 9:00 am PT to discuss the changes to Google for Education and answer any questions. Top Reasons to Go With Managed WordPress Hosting Related Posts
Kyle Ellicott AI: How it’s Impacting Surveillance Data Storage China and America want the AI Prize Title: Who … Tags:#artificial intelligence#CARFIT#connected cars#Deep Learning#in-vehicle#Nicolas Olivier#predictive maintenance#ReadWrite Labs A Web Developer’s New Best Friend is the AI Wai… CARFIT and CEA have signed an agreement to create a joint laboratory focused on Artificial Intelligence related to car vibrations and their interpretation. The lab will bring together teams from the List, a CEA Tech Institute, and from CARFIT to share knowledge and expertise. The joint lab will be dedicated to the development of artificial intelligence methods for identifying signs of mechanical failures exposed by car vibrations.CARFIT develops technological solutions to simplify mobility, by proposing real-time car monitoring to offer a smart maintenance system, adapted to the driver’s car use. The CARFIT team is comprised of automobile specialists, scientists, and artificial intelligence experts. CARFIT wants to further develop its predictive maintenance expertise by exploiting automobile vibration data analysis.As a major research player at the national and international level, the CEA fulfills its industry competitiveness mission through CEA Tech, the CEA Technological Research Division. More specifically, the List institute carries out research on smart digital systems. The List’s teams already lead research projects on in-vehicle systems, interactive systems, and sensors and signal processing. As a Carnot institute (TN@UPSaclay), the List’s collaboration with CARFIT joins Carnauto spinneret action to strengthen competitiveness and attractiveness of the companies of the automotive domain by facilitating their access to the innovation.The activities of CARFIT and CEA are thus complementary, enabling a fruitful collaboration on automobile predictive maintenance by vibration analysis. The two partners have therefore agreed to conduct a common R&D, leading to the design and development of optimized, innovative solutions of predictive maintenance for light-duty vehicles (authorized loaded weight not to exceed 3.5 tons).“As an autotech startup, the creation of a joint lab with the CEA is a key milestone for CARFIT. This lab will extend our capabilities in Artificial Intelligence beyond what we could have done alone and opens up opportunities within the automotive ecosystem already in collaboration with the CEA.” says Nicolas OLIVIER – CEO of CARFIT.“The List institute contributes to the automotive revolution through the autonomous and connected car and the development of digital services.” declares Philippe Watteau, Directeur de l’Institut List. “The Artificial Intelligence is at the heart of this revolution and our collaboration with CARFIT is going to open the way to the maintenance of tomorrow which will be predictive and as a service.”This cooperation opens the way to the development of innovative architecture taking advantage of the deep learning to improve the diagnostic accuracy, to anticipate the failures and to maximize the mechanical defect coverage of vehicle components by vibration analysis.Disclaimer: CARFIT is an alumnus of our ReadWrite Labs accelerator program. Kyle Ellicott is also an advisor to the company. Related Posts AI Will Empower Leaders, Not Replace Them
Maybe you’ve seen one of those Norman Rockwell paintings of kids in a physician’s office that make it seem as if taking your child to the doctor is an oil-painted slice of Americana.In reality, a pediatrician’s office can be a nightmarish place, rampant with germs and interminable waits. One reason a visit to the pediatrician has become such a trial is that the setup of a doctor’s office has not changed all that much since the 1950s. Name any other industry with a customer experience philosophy based on something called a “waiting room.”During a routine checkup, you may see your doctor or nurse for less than 20 minutes, but on average, those visits involve two hours of travel and waiting time. Technology could allow us to wake up from the ordeal of modern medicine and receive quality care outside of the four provider walls.As Dr. Eric Topol, a California cardiologist and author of “The Patient Will See You Now,” noted: “It takes 2.6 weeks to get an appointment with a primary care provider. Now you can do it in 2.6 seconds.”Imagine never having to set foot in another waiting roomSay your child has something minor like an earache. Technology has already reached a level where you should not have to brave the waiting room for a consultation.Instead, you could plug in a smartphone attachment that reads your child’s vital signs and, afterward, input that data into your doctor’s app. The nurse at your pediatrician’s office reviews the stats and symptoms, shoots you a follow-up text and in under an hour, your doctor has prescribed medication.In short, the art of medicine (with apologies to the timeless Rockwell) is ripe for a technological revolution. Healthcare organizations have traditionally been digital innovation laggards. But the time to embrace digital disruption is now.The good news: New care delivery business models and cutting-edge patient enablement tools have arrived and will continue to advance. Receiving on-demand urgent care from the comfort of your home or work is a reality through DispatchHealth’s mobile-based app, saving time and money. Concurrent, 24/7 e-visits are beginning to supplant traditional in-person office visits. Kaiser Permanente of northern California reported that it has seen e-visits conducted via email, phone and video outpace traditional doctor’s office visits.House calls 2.0 are on the horizonThese on-demand and telemedicine experiences are on the rise, in part due to a burgeoning DIY outlook on medicine that has taken firmer hold thanks to breakthrough technology. The market for mobile device apps related to health and fitness exploded into an estimated $26 billion industry in 2017. Medicine in the palm of your hand is no longer a thing of science fiction, which is further proven by the development of the tricorder.The tricorder — which at one point was literally nothing but a term for a fictional device used on “Star Trek” — is now a real handheld medical device that originally only allowed self-measurement of vital signs. That technology has advanced at warp speed into a powerful diagnostic instrument.The winner of the inaugural $2.5 million Tricorder XPrize, Final Frontier Medical Devices, developed a tricorder with diagnostic capabilities for 34 medical conditions. This wave of smart tools will increase our ability to receive home-based care. Patients could conceivably transmit quantitative and qualitative measurements of their health status to a doctor without ever leaving their bedroom.When you combine this rapidly advancing tech with advances in genetic databases and wearables, a more complete picture of patient health can be captured.And a machine shall lead usTrue analytics-driven medicine has been a goal of the industry for some time, but machine learning is putting that goal within closer reach. Robust computing platforms and sophisticated algorithms targeted for healthcare are increasing the accuracy of diagnoses and treatment on both macro- and micro-levels.For instance, machine learning has measurably improved diagnoses derived from echocardiograms. And while we may have a knee-jerk reflex to distrust machine-made medicine, we know that a big data approach to treatment in ovarian cancer patients has already extended lives: The analytics-driven prescription of beta blocker medication to ovarian cancer patients gave those patients up to four extra years of life.Some customer-driven companies try to deliver personalized service, but medicine startups Color and HumanCode are now taking that concept to a new level. Both companies developed DNA-driven products to identify genetic markers and redefine just how personalized medicine can become. The genetic test unveiled by Color, for example, tags genes that are known risk factors for a host of diseases, including ovarian, breast, pancreatic, prostate and colorectal cancers.Not only is technology advancing so far as to allow targeted, personalized care driven by the human genome and big data, but we are now also at a tipping point where the healthcare industry is implementing and leveraging those advances.Our long wait for the space-age modernization of medicine is over. The wave of healthcare’s future is beginning to crest. Now is the time to get on board and ride it to better health. Related Posts Susan McReynolds In the role of vertical strategy manager for CenturyLink, Susan McReynolds works with customers, analysts, and industry leaders to keep a pulse on the IT trends and challenges facing today’s healthcare and retail enterprises. Susan provides thought leadership on topics related to cybersecurity, digital transformation, and next-generation networking strategies. Prior to joining CenturyLink, Susan helped guide national and global athletic brands in developing custom visual merchandising programs. Tags:#health FDA Extends Collaboration on Living Heart Proje… Can IoT Bridge The Gaps In Modern Mental Health… How Myia Health’s Partnership with Mercy Virtua… 8 Unusual Ideas for a Dentistry Business
Stay tuned for additional event dates and locations, and be sure to supplement your IoT learnings with the IoT in Action webinar series._ _This article was originally published on Microsoft. Small Business Cybersecurity Threats and How to… With a compound annual growth rate of 28.5% forecasted by 2020, the global Internet of Things (IoT) market is exploding, and the technology behind IoT continues to evolve at a feverish pace. Here at Microsoft, we’re working hard to secure, simplify, and democratize IoT so that every customer can transform business, and the world at large, with connected solutions. This is why Microsoft has committed $5 billion to IoT over the next four years. While IoT offers companies across industries a wealth of powerful benefits, the reality of implementation poses serious considerations such as security, complexity and scalability–not to mention keeping up with all the innovations flooding the market. In the run up to the IoT in Action kickoff event for FY18 (where you’ll definitely learn more), I’d like to briefly touch on some key areas to consider when preparing to build out your IoT solution. Make security intentional with Azure SphereDid you know that more than 9 billion microcontroller units (MCU) are deployed each year? From a risk standpoint, that’s 9 billion more opportunities for compromised security. Which means, making end-to-end security a priority from the start is a top priority. Recently, as part of our commitment to secure IoT, Microsoft introduced Azure Sphere, which is the industry’s first holistic platform for providing security for MCU devices. Azure Sphere combines cloud security, a secured OS, and a secured MCU to protect and power devices at the intelligent edge. It also fully addresses what Microsoft has identified as The Seven Properties of Highly-Secure Devices.Azure Sphere enables MCU manufacturers to build highly secure devices that are protected through their connection to the Azure Sphere Security Service. Designed for efficiency, Azure Sphere comes with Visual Studio tools that streamline development and can connect quickly to Azure or another public or private cloud of your choice. Learn more with an upcoming two-part Azure Sphere webinar.Enable greater sophistication with Azure IoTCustomers across industries are implementing increasingly sophisticated IoT solutions in countless scenarios to achieve their own unique objectives. From launching new products to creating new services to streamlining operations, our customers continue to find new ways to leverage the Azure IoT platform.To stay ahead of advancing needs, Microsoft continues to innovate. Below is a short summary of how our innovations are enabling more sophisticated IoT solutions.Azure IoT CentralWe recently introduced multiple new features to Azure IoT Central. The new state measurement enables devices to report the current state of the device or its components. Our new event monitoring template enables users to set up roles to monitor and be alerted to critical events within minutes of an occurrence. Bulk device import and export enables users to set up a large number of devices in IoT Central at once using a csv file. Plus, IoT Central now leverages Azure Maps, giving users geographic context to location data. Azure IoT EdgeIntroduced just over a year ago, Azure IoT Edge enables devices to act immediately on real-time data. And today it is available globally. Recent innovations have increased its flexibility. IoT Edge is now open-sourced and available on GitHub. We’re also offering support for the Mob container management system. And we’ve expanded the Azure Certified for IoT program to certify core edge functionalities like security and device management. Furthermore, IoT Edge integrates with Device Provisioning Service for more scalable deployments. Connect with compatible technology and partners Microsoft has the most comprehensive and secure portfolio of IoT offerings on the market. And while getting the technology right is critical for your IoT solution, it’s also important to connect with compatible partners. Microsoft relies on our extensive partner ecosystem to develop and implement secure, scalable, and repeatable IoT solutions that meet customers’ needs. To enable and expedite successful connections, IoT in Action events will feature a digital matchmaking tool designed to help attendees identify and meet the partner or customer most suited to their immediate business need or opportunity.Build IoT solutions with endless possibilitiesTo learn more, be sure to register for a one-day IoT in Action event in your area. IoT in Action is an in-person event focused on addressing the latest topics around IoT security, innovations, and solutions. It’s a great opportunity to meet and collaborate with Microsoft’s customer and partner ecosystem. At this year’s event, we’re providing an increased number of hands-on technical sessions and in-depth learning around IoT security and Azure Sphere. By attending, you’ll gain actionable insights, deepen partnerships, and unlock the transformative potential of intelligent edge and intelligent cloud.Register today Seats are limited so I recommend that you register today. Also, by registering early, you’ll get access to keynote slides from last year’s event as well as technical training resources for Azure and Windows IoT. This event is ideal for anyone interested in learning more about transforming business through IoT and for technical leaders looking for practical guidance.Register for an event near you:Barcelona – October 15, 2018Santa Clara – October 25, 2018Taipei – December 12-13, 2018Shenzhen – December 18, 2018More locations and dates coming soon! Top 5 Areas Where Companies Want IoT Solutions Tags:#Azure IoT Suite#iot in action Related Posts Justin Slade Justin is part of the Microsoft IoT Channel Marketing team and is responsible for developing channel marketing programs – such as IoT in Action – that target Microsoft’s IoT partner ecosystem & build awareness of Microsoft IoT solutions. Follow the Puck Internet of Things Makes it Easier to Steal You…
Tags:#Broadcasting#Fourth Industrial Revolution#IBC#IoT Follow the Puck Small Business Cybersecurity Threats and How to… Alexa turns on the lights, the coffeemaker starts when we get out of bed, and the early news headlines automatically come on when we walk through the living room – welcome to the new morning routine in the fourth industrial revolution.As the era of the fourth industrial revolution also awakens, it’s rapidly redefining our society and industries. And while the previous revolutions were mainly about how humans changed the world and connected with each other, the fourth industrial revolution is focused on how machines are evolving and interacting with each other. It’s a revolution in large part being powered by the Internet of Things (IoT), and it’s still in its early stages.IoT is Big Business In the business world, IoT strategies are being implemented across a whole host of industries, including IBC’s area of expertise in media, technology and entertainment, given its ability to interconnect media across devices, services, connected cars and smart cities. It’s transforming costs, improving customer experiences, generating operational efficiencies and jump starting entirely new business models.Big business is pushing its substantial resources behind groundbreaking IoT initiatives, all of which are speeding up the pace of the fourth industrial revolution. Cisco forecasts over 50 billion devices will connect to the IoT by the year 2020, redefining the way broadcast companies work and provide content to consumers.That’s among one of the many reasons why Cisco is integrating IoT as part of its key strategic growth plans and product offerings. Its Jasper Control Centre for NB-IoT (narrow band-IoT) is now the first commercially available global platform. Cisco is working to build a portfolio of solutions to help companies, including broadcasters, get the most out of their IoT data.NB-IoT is expected to drive growth of IoT on a massive scale. Gartner’s 2017 Emerging Technology Analysis: NB-IoT forecast predicts there will be more than three billion NB-IoT connected devices by 2023. With it will come a dramatic reduction in the power and cost of connectivity, to the point that even the simplest things will deliver IoT services. This is where the growth is, the fuel behind the fourth industrial revolution. Everything has the power to be connected and it’s becoming increasingly cost-effective to do so.Cisco isn’t the only global corporation leading the way. Swedish multinational networking and telecoms giant Ericsson launched its IoT Accelerator Marketplace in February, capitalizing on the demand for collaboration within the digital ecosystem community. According to the most recent Ericsson Mobility Report, the massive impact of IoT is already starting to be felt, promising new capabilities and use cases, which are set to impact consumer services and industries embarking on digital transformations.Broadcast is Leading the WayAt IBC2018 in September this year, business leaders and broadcasters will come together to discuss and better understand the overarching trends happening at the intersections of the two increasingly intertwined worlds of IoT and 5G. The dawn of the fourth industrial revolution will no doubt be a topic that will dominate the conversation, in the form of IoT and 5G developments. Overall, 5G and IoT could offer revenue potentials between $204-619bn by 2026, according to Ericsson. Like Cisco, Ericsson and others, broadcasters are also seeing the endless possibilities of IoT, where there is value beyond just operational cost savings.One such area of growth and revenue potential is video. Kris Hardiman, Ericsson’s head of portfolio marketing for Europe and Latin America, has noted that when it comes to the IoT and 5G market verticals, enhanced video has potential for $96bn in new revenues, which would be a boom for both mobile operators and broadcasters.That’s why major broadcasters, like the BBC, are making future bets on IoT. Currently, BBC’s R&D department is experimenting with methods in which network connected digital objects can provide intuitive access for audiences to view, discover, control and share content.One such recent offering from BBC’s R&D department is the Playlist Button, a media discovery app. As part of its work on connected devices/IoT, the button allows listeners to add music they love from BBC Radio straight to Playlister, using Bluetooth and WiFi.The Broadcast and Consumer Benefits of IoTThe monetization opportunities IoT offers broadcasters are many, but the most obvious is the various forms of data they will have access to, such as demographic, location, behavioral and user preferences, coming from a wide range of devices and systems. Broadcasters will be able to put together detailed consumer profiles and use them to deliver real-time, personalized content across multiple screens and devices.On the user end, IoT is poised to dramatically change the viewer experience. For example, users at home will never miss a thing, as a connected TV will soon be able to automatically pause when it detects an incoming phone call, when a doorbell rings, or when users are out of the room.Multi-sensory experiences in broadcast is also poised to take off, as sensor-activated devices could have the ability to alter the environment of the room depending on the content being consumed. Take for example a vibrating chair, or audio and lighting adjustments to set the mood and atmosphere.A smart television could be used to manage any smart device in any part of the home, such as an oven or lights in certain rooms. Additionally, IoT deployed at sports venues will be able to generate data, which could then be delivered via the smart TV based on user preferences.For IoT to reach its true potential in the fourth industrial revolution, collaboration within the broadcast industry will be critically important. Companies like Cisco, Ericsson and others are making smart investments to help foster this spirit of connecting and working together.Now it’s up to broadcasters to continue the momentum, seeking out new and innovative ways to integrate IoT as part of their business models. If broadcasters are successful in these efforts then we can expect the progress of the fourth industrial revolution to speed up, and in the process, a path mapped out moving forward for the entire media and entertainment industry. Related Posts Jaisica LapsiwalaHead of Content at IBC Top 5 Areas Where Companies Want IoT Solutions Jaisica Lapsiwala is Head of Content at IBC. Her role is to drive the Event Content function of the business forward, developing the core conference and its connected live products whilst aligning these to IBC’s overall content strategy. Internet of Things Makes it Easier to Steal You…
Need to quickly correct the white balance of your footage or give multiple cameras a white balance baseline? Check out this tip for how to white balance in Premiere Pro.Nothing SCREAMS ‘amateur status’ like un-white balanced video. If you don’t have the time or budget do to a full color grade/color correction on your project, at the very least take the time to white balance your footage.Like in other NLEs, it’s actually quite simple to do a quick white balance in Premiere Pro. Using the Premiere Pro Fast Color Corrector you can choose a ‘white’ portion of the a frame of video to get a color balance baseline. Check out the tutorial below by video production professional Pamela Berry that demonstrates you how to do a quick white balance in Premiere Pro.TIMESAVING TIP: Once you have the white balance setting applied to one clip, you can paste these color attributes on all similar clips. For info on pasting clip attributes see this tip on Adobe’s Premiere Pro help page.Always white balance. It’s the right thing to do.
Then we’ll raise the gain: Next we’ll pull the shadows back to the teal/cobalt color. We’ll have to do this using the offset control, which we’ll push teal/blue: Now we start to make the look more aggressive. We’ll switch to the Overall tab and raise the overall saturation to get those really rich colors in the example: Now you can see the reason we pushed blue instead of green into the offset for the shadows. When we add the bluish offset with the yellow/orange midtones and highlights, the shadows take on that greenish/teal color we want to emulate. It’s one of the things to consider when dealing with an offset/gamma/gain control instead of a shadow/midtone/highlight setup. You can real more about the different types of 3-way color correctors in this great post by colorist Alexis Van Hurkman.The next step in emulating the look is to start tweaking the shadows. At the moment, they’re way too saturated. We’ll jump over to the Shadows tab and lower the final shadows saturation: Now this really screws up the skintones, but we’ll address that in a minute. Before that, we want to make some tonal/contrast adjustments. We want to crunch the shot a bit, so we’ll lower the offset: In this post we’ll share a formula for getting a unique vintage look in Adobe SpeedGrade!I was recently asked by a friend to figure out the formula for the stylized vintage color grade seen in this music video:Looking at the video to break the grade down, it’s a very aggressive teal-and-orange look with varying intensities throughout, but it also has a vintage look with not-so-white whites and lifted, milky blacks. He needed the look created in Apple Color, but I thought it’d be a fun exercise to create the look in Adobe SpeedGrade for this post. Here’s the shot we’ll start with:I did all of this on an adjustment layer above the shot (which is a great feature of SpeedGrade). For more info on grading with adjustment layers see my previous post: Color Grading in Layers in Adobe Premiere Pro, After Effects or SpeedGrade. I called the first primary “Look”:The very first step in creating the look is going to be getting those warm midtones, so we’ll push the overall gamma towards yellow/orange: Then we’ll raise the offset to make it even lighter in comparison to the edge vignette we created: Then we’ll do the same in the gain: Now we’re going to affect the inside of the window, so make a new layer and switch it to inside the mask (using the circle-in-rectangle looking buttons):We want the middle of the shot to be a bit more milky, so lower the contrast using the slider: The goal isn’t to make his skin normal. The goal is to make his skin yellow/orange instead of red. After that, an adjustment to saturation finishes the adjustment: Then we’ll raise the gamma a bit: Now we’ll raise the shadow offset a bit since lowering the shadow saturation darkened that tonal range a bit: Now we’re going to work on the vignette aspect of the look. Add a new layer, and make sure you switch the vignette/mask setting to outside, since that’s what we’ll be doing first (note the circle-in-rectangle button options at the top):Here is the window shape I used for this vignette:Now we’ll just lower the offset a bit to darken the edges: The last step is to create the clipped whites and blacks, but that’s not really an easy thing to do in SpeedGrade. The only way I found to do it was to create a LUT in After Effects using Color Finesse where I clipped the curves at the top and bottom. To save you time, download that LUT here.Once you have the LUT file, create a new LUT layer in SpeedGrade:The LUT layer is a special layer you can get to with the + button to the right of the new secondary button. Once you’ve gotten the layer, select the LUT:Doing that gives you the final look!It’s worth noting that this is a very aggressive look that is heavily dependent on you footage, production design, etc. and may need to be dialed back in darker shots. If you’d like to download the free SpeedGrade preset for this look, you can get it here. The offset shifts the while image in that direction, so we’ll push some warm tones back into the gain to get where we need to go: Now we’ll move on to correcting those skintones. Add a new secondary layer (I called it Skin Key):First we’ll pull a key on the skintones. Your qualifier settings will vary based on your footage, but here’s what mine ended up being:First we’ll push the offset a little bit towards yellow and away from red:
Give your projects realistic surfaces with the following FREE Cinema 4D textures and materials!In this post we’ve rounded up the best sites online to grab some free Cinema 4D textures and materials! Using a lifelike texture will add greater realism to your Cinema 4D renders! Now that Cinema 4D (Lite) has integration with Adobe After Effects you can expect to see quite a bit more C4D love here on the blog!Start building your free Cinema 4D texture library !1. Industrykidz Free Cinema 4D TexturesThe first two free C4D material packs by “Industrykidz” are free to download over at Deviant Art. A nice range of unique textures with shine:Download C4D texture pack 1 here.Download C4D texture pack 2 here.2. Free Cinema Objects, Textures & MaterialsThe folks over at C4D Exchange have quite a FREE Cinema 4D elements for download. While you’re there check out their Cinema 4D tutorials and more complex 3D models for sale (many for as low as $1). 3. MotionSquared Free Cinema 4D TexturesThis one is a whopper – over 450 free C4D textures! Our friends at Motion Squared recently emailed in to let us know that their popular Cinema 4D texture pack is now free – a DEEP discount off the previous $100 price. To get the pack you’ll need to sign up for the Motion Squared newsletter, but it seems like a small price to pay for a high quality C4D textures.4. Design Devil’s C4D TexturesA texture pack by motion designer Ivan Savkov of Design Devils. While you’re on the site be sure to check out the free tree bark texture pack.5. Cinema 4D MaterialsCinema 4D Materials is probably the most popular repository of all FREE Cinema 4D Textures and Materials online. All the downloads are free and include fabric, wood, plastic, cloth, paint and metals.6. 8 Bit Factory’s Cinema 4D Medical Shaders8 Bit Factory is a UK based design firm that specializes in 3D and motion design. This pack was created by 8 Bit Factory specifically for use in medical animations, but you could use these free CInema 4D shaders in a variety of creative ways:7. C4DTextures.com Free Cinema 4D TexturesC4DTextures.com is the largest online library of FREE C4D textures that we’ve seen and a great place to find unique materials. You will need to create a membership on the site (FREE) if you’d like to download the C4D textures:Do you know a great online resource for FREE Cinema 4D textures and materials? Share links in the comments below!
Learn how you can master post-production techniques by reworking older movies in this detailed, shot-by-shot video tutorial.If you’re a fan of the original Star Wars films, you probably aren’t a fan of the later releases of episodes 4, 5 and 6 — the ones that included additional CGI effects.If so, you might want to throw your support behind people like Petr “Harmy” Harmacek, a visual effects artist who is restoring his own version of the original trilogy from scratch (for the third time!).After getting noticed for his work online, Harmy recently landed a job at Prague-based VFX house UPP and has worked on films like Blade Runner 2049 and Wonder Woman. (So internet dreams can come true!)In this post, I wanted to break down a few of the techniques that Harmy uses in the following tutorial to restore a single shot from his Despecialised v3.0. He’s working on version three of each film because his skill-set has improved dramatically over the last eight years, when he began the project with no post-production experience.In this recent tutorial over at Harmy’s YouTube channel, you can see just how much work goes into each shot he restores, which demonstrates that this project is truly a labor of love.Problems Harmy had to fix:Scratched and grainy footage.Shot stabilization.Re-compositing matte paintings.Rotoscoping moving elements.Color Correction.The best thing to do first is to sit back and enjoy the 24-minute tutorial (above) and then work your way through the resources to learn some of these techniques for yourself.The tutorial embedded above is part 2 and you can watch part 1 here, which details his workflow for fixing certain shots from The Empire Strikes Back version 2.0 to bring them up to version 2.5 standards.This offers an interesting and highly detailed look at a VFX workflow when preparing assets, tracking progress, directory and file naming conventions, and staying organized across a long project.It’s also an interesting opportunity to compare and contrast the quality of the various sources Harmy is working from, such as the Blu-ray release and some very dirty 35mm scans.Harmy uses the assets that he prepares in part 1 for the shot restoration in part 2.Harmy is working in VFX and compositing software Nuke; you can download a non-commercial version of to try out for yourself, from The Foundry’s website here. There are a few limitations, such as no third-party plugins and an HD-limited output, but the intent is that “With Nuke Non-commercial, you get access to free, non-watermarked versions of Nuke, NukeX and even top-of-the-line Nuke Studio for as long as you like, so you can learn, explore and have fun on your own schedule.”Shot Clean Up and Dirt RemovalHarmy uses Neat Video’s noise reduction plugin to clean up his 35mm scans in preparation for compositing them in Nuke. He goes into more detail on this in part 1 of his tutorial, but it’s worth noting that he applies the sharpen filter in Premiere Pro before applying Neat Video v4 to compensate for the softening effect of the de-noising.This version of Neat Video can also do dust-busting, but because that can also introduce artifacts very easily, we will be careful with it, for this pass.He then layers different plates of the same shot to benefit from the de-noise pass in the right places, to produce a clean plate for his final composite.In the official Neat Video tutorial above, you can get a quick lesson on how to use the Neat Video v4 plugin to effectively remove dirt and scratches.You can learn more about using Neat Video in After Effects.For a deeper look into noise reduction specifically, you can watch this half-hour tutorial from colorist David Torcivia who does a great job of explaining the following:How noise reduction works in DaVinci Resolve Studio.How that compares to Neat Video.An interesting technique for “passable” noise reduction without using any plugins at all. Shot StabilizationHarmy uses shot stabilization in a couple of different ways: one is to stabilize the shot and remove any “gate-weave” from the original 35mm scans.As part of his process, he chooses to leave in some of the shake that was in the original composite between the matte painting layer and the live action plates to maintain the authenticity of the original composite.So he really is trying to restore the film to its original condition, rather than spruce it up for 2018.If you want to learn how to stabilize footage for yourself, then both DaVinci Resolve and Premiere Pro have built-in stabilization tools, which you can pretty much drag and drop onto your clip.This tutorial from Joshua Noel walks you through how to do it, and you can also get some tips on what Warp Stabilizer is doing under the hood.RotoscopingOne of the challenges that Harmy faced was that de-noising the shot reduced some of the frames of the “birds” that fly through the shot to ghosts of their former selves.The solution to this was to rotoscope each one and animate those masks by hand to bring back the birds from the original plate. This obviously introduces noise back into the parts of the frame where the birds were scratched or dirty, which Harmy then had to paint out by hand.Another technique that Harmy demonstrates while “dust-busting” this shot is using the Clone Brush tool to fill in gaps — as well as painting in parts of some frames with clean plates from other frames.It’s worth noting that Harmy doesn’t have just one mask that is the outline of the bird; rather, he has several overlapping and some more simple shapes, which he can then animate as a group for a more efficient rotoscope.If you want a decent introduction to compositing, keying, rotoscoping, and animating masks, this 20-minute tutorial from PremiumBeat’s own Adobe After Effects Fundamentals course will deliver just that.If you want some more in-depth tutorials on rotoscoping specifically, check out this edition of After Effects for Film Editors, which gives you a whole host to choose from — including this one on advanced rotoscoping techniques from Surfaced Studio.Color CorrectionAnother Star Wars fan-restoration in the works is Mike Verta’s 4K Legacy edition, which I’ve written about previously. I bring it up because Mike’s video demonstrates some of the radical differences in the color grade between the Blu-ray releases and the original theatrical prints, which is something that Harmy also has to deal with in his restoration process.Harmy also uses color correction to blend together the differences between the matte painting in the background of the shot, and the live action elements (the birds, the ship) in the shot. He also removes much of the crushed and blue-toned darkness in the shot (check out the four-way comparison in the image at the top of this post.)If you’re an absolute beginner to color correction principles and techniques then this post on Rocketstock.com offers a handy round-up of introductory tutorials.Looking for more information on post-production? Check out these links.Our Favorite After Effects Tutorials of 2018 (So Far)223 Free Animations, Transitions, LUTs, and Overlays for Video EditorsVideo Tutorial: Better, Faster, Stronger Editing TipsAnimate Clean Commercial Graphics in Adobe After EffectsHow to Animate a Text Stroke in Adobe After Effects
If you are not achieving the results that you want in some area of your life, your beliefs in that area are not serving you.You may say that it is important for you to acquire new clients and earn more money. But if that were really important to you, if you believed it, that would be visible in the actions that you take each day.I Want More MoneyThis past week I met with a group of young people who work in a role where they’re required to help their company maintain the relationships with their clients. This group does exceptionally good work under very difficult circumstances. I asked them what they could do to operationalize the idea of creating new opportunities within those existing clients, and they responded that a new compensation structure would motivate them to take more action in this area.I explained to these young people that money doesn’t motivate very many people. In my experience, around 5% of people are truly motivated by money. I told this group of young people that everyone would love to have more money. If you go to any group of people and ask them if they would like to have more money, universally the answer is “yes!”But that’s the thing about money motivation. The people who are money motivated are already making more money because that’s what they are motivated to do. It doesn’t work the other way around where people are suddenly motivated by the opportunity to make more money. If the people who “want” more money were truly money motivated, their beliefs around money would have them already taking the actions that provide them with more money.Your actions follow your beliefs, your needs, and your values.How to Change Your BeliefsIf you are not achieving the results you want in some area of your life, you have to first change your beliefs.Here is the recipe: Look at people who are already producing the results that you want in some area of your life and work to understand what they believe, what need that believe serves, and what action follows those beliefs. Then, adopt their beliefs as your own. Write down what they believe. Read their beliefs out loud. Start telling other people what you believe. As soon as their beliefs become your beliefs, the actions will follow. The results will come after that.If you profess to believe something, but your actions don’t demonstrate that you believe it, then you don’t believe it. You have an intellectual understanding of the belief, but it isn’t your belief.If your beliefs no longer serve you, change them.
One of the most difficult challenges we face in sales today is helping our dream clients understand that they should not be satisfied with the status quo. Opportunities that you develop by assisting your prospective clients in establishing a new vision of greater possibilities helps you to create opportunities that you are more likely to win.Prospecting is easier when your prospective client is dissatisfied and contacts you. But winning those opportunities can be more difficult and less likely, especially if they’ve engaged in a formal process and you do not have the inside track for your relationships.So how do you prospect in a way that allows you to leverage the compelling reasons that your dream client should be changing?Systemic Challenges Tend to Be UniversalThe systemic challenges that your prospective clients face either universally, or in their specific vertical, is the place to discover those compelling reasons. The systemic challenges tend to affect everyone in an industry, and mostly all at the same time.Maybe one of the challenges your prospective clients face is that they can’t find enough of the talent they need. If their problem is systemic and universal, it’s a useful trend to create the case for change, provided what you sell allows you to help them identify the talent they require, or find a way not to need so much of it.One company I spoke for had a software program that allowed people with no skills to do the work of a specialist who would normally be compensated hundreds of thousands of dollars a year. Not only were the specialists expensive, they were rare. This company’s prospective clients didn’t know how they were going to find the talent they needed at a price they could afford. This problem was universal, and the company’s solution solved it.Another company I know has a process where they find billings that their clients normally miss. The amount of this absent billing can be as much as 20 percent of their overall revenue. These prospects know that there’s something wrong, but they don’t know how to identify it or a solution. With a simple audit the company shows them how their solution pays for itself in a matter of months.These challenges are universal and they’re systemic. They are a starting point for conversation about the value that you can create around the problem that’s compelling enough for your dream client to want to solve. What are the common problems and challenges that your prospective clients face that are universal and systemic?How do you engage with your dream clients around these compelling reasons to change instead of a pitch about your company, your features, and your benefits? Get the Free eBook! Learn how to sell without a sales manager. Download my free eBook! You need to make sales. You need help now. We’ve got you covered. This eBook will help you Seize Your Sales Destiny, with or without a manager. Download Now
Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now Without hot, there would be no cold. Without darkness, there would be no light. Without up there is no such thing as down. Without winter, no summer. No illness, no health. No poverty, no wealth. No sadness, no happiness. No scarcity, no abundance.Through some miracle, you are here. You have been given this life, your life, to do with what you will. This is the greatest of all gifts and the greatest of all opportunities; one life that belongs to you and you alone, free and clear of any and all obligations. Not an easy life, and not a life without worry, but a life. Through chance, a chance. Your chance.Everything that you are grateful for starts and ends here. Your family. Your friends. Your mentors. All the opportunities, and all of your experiences. You are here, and regardless of your present circumstances, be they good or bad, you have cause to be grateful. You have been given this life.There are things that you wish you did not have to experience in this life, things that cause you discomfort, pain, and suffering. It’s difficult to be grateful for everything that comes into your world, but that doesn’t stop them from doing so. They are, regardless of how they make you feel, part of your life. There has not been a life that did not include these things. These things are all part of the package that is life, and they also belong to you. Without them, you would not know their opposite.Gratitude is a position that you hold. It is more than a feeling and more than words you say. Gratitude is a belief structure and a set of actions you take. If you are grateful for what you have been given, your gratitude is evidenced by your actions, by what you do with your gifts, how you treat them. Gratitude is also visible in how you respond to the things that you’d rather not experience, things that belong to you that you’d prefer not to experience.Today is a day for giving thanks. But tomorrow is also a day to be grateful. Through some miracle, you are here.
Ralph asks what to say when his dream client refuses to allow him to quote. Even if your business has a transactional component, you still benefit by being consultative.The Blog: https://thesalesblog.comThe Only Sales Guide You’ll Ever Need: http://amzn.to/2ejSajxThe Lost Art of Closing: http://amzn.to/2hXXgCxThe Lost Art Audible: http://adbl.co/2ABiSA8
Podcast: Play in new window | Download (Duration: 42:04 — 33.8MB)Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSSSales optimization is the soup du jour in the sales world – every company is working hard to streamline processes and bring in revenue faster. While it’s important to optimize every bell and whistle you can, it’s also important to understand that growth is not only about getting more leads into the pipeline or more customers to sign on the dotted line. You’ve got things like the buyer’s journey to consider, the importance of decreasing churn, and a whole lot more if you really want your company to grow. Tiffani Bova writes about these topics and more in her new book, “Growth I.Q.” and she’s Anthony’s guest to talk about them, on this episode of In The Arena.Hear .@Tiffani_Bova speak about #sales optimization, the buyer’s journey, and expanding into new markets on this episode of #InTheArena with @Iannarino.Click To TweetChurn can actually be leveraged as an offensive strategyMost of the time when sales organizations address the issue of churn, they approach it defensively, like there’s a problem to be fixed or someone to blame. While it’s true that you may have adjustments to make that can decrease the churn rate in your sales process, it’s is often an indication that rather than being defensive you need to go on the offense when it comes to existing customer relationships. Tiffani Bova explains how you can use churn to reveal ways you can keep the gold you already have, in this conversation.When is expansion into new markets a good idea?One of the ways large companies attempt growth is through the expansion of the company into new or foreign markets. But Tiffani Bova doesn’t think that’s always the best idea. In her mind, you have to ask yourself a vital question before proceeding. What’s the question? “Can what you’re doing successfully in your existing market(s) be replicated EXACTLY in the new one?” In other words, you need to analyze whether the things you’re doing so successfully in your present market are easily transferable to the potential opportunities you see elsewhere. If you don’t take the time to figure this one out you could spend months and lots of money only to discover that your efforts in the new market are not going to gain anything.When is expansion into new markets a good idea? @Tiffani_Bova explain the key question to ask yourself before expanding on this episode of #InTheArena with @Iannarino. #salesClick To TweetSales optimization and the buyer’s journey are very different thingsSales optimization is about processes and procedures. It might include the way things are done as well as the successful integration of a tech stack that makes the process itself smooth and quick. It’s a linear process: this happens, then this, then this. The buyer’s journey is not linear at all – it’s a very circuitous route that customers travel according to their unique biases, needs, and fears. Tiffani Bova points out that too many sales organizations try to stuff their customer’s journeys into their sales optimization efforts like square pegs into round holes. It simply won’t work and the customer winds up being served poorly. You can hear Tiffani’s insights nad recommendations on this episode.Your invitation to the very best sales conference you’ve ever attendedThe Outbound Conference is like no other sales conference you’ve attended…. and for two days of stellar content that moves your sales success forward, the ticket price is ridiculously low. The conference addresses something no other event does – how to keep your pipeline full of high-value prospects. Four giants in the sales world, Anthony Iannarino, Mark Hunter, Mike Weinberg, and Jeb Blount bring you the sessions and you’ll also be led through your choice of sixteen high-impact training tracks delivered by today’s top speakers, authors, and experts. Join Anthony and his friends in Atlanta, April 23-26, 2019. Get your tickets here: http://outbound.ticketspice.com/outbound-2019Here is your personal invitation to the very best #sales conference you’ve ever attended. http://outbound.ticketspice.com/outbound-2019 @iannarinoClick To TweetOutline of this great episode The hunger for sales growth was the motivation behind Tiffani’s book There is a lot of thinking to do about sales strategies. It’s not a template approach How can you think about churn in a practical, actionable way? Is expansion into new markets the right strategy? What is sales optimization and how should it be approached? Why the case studies alone are worth the price of the bookResources & Links mentioned in this episodeTiffani’s website: http://www.tiffanibova.com/Tiffani on LinkedIn: https://www.linkedin.com/in/tiffanibova/Tiffani on Twitter: @Tiffani_BovaTiffani’s BOOK: Growth I.Q.DreamforceSalesforceThe Iannarino Sales Accelerator – 833-426-6274The Outbound Conference – get tickets: http://outbound.ticketspice.com/outbound-2019Anthony’s planner: www.B2BSalesToolkit.comBOOK: The Lost Art of ClosingThe theme song “Into the Arena” is written and produced by Chris Sernel. You can find it on SoundcloudConnect with AnthonyWebsite: www.TheSalesBlog.comYoutube: www.Youtube.com/IannarinoFacebook: https://www.facebook.com/iannarinoTwitter: https://twitter.com/iannarinoGoogle Plus: https://plus.google.com/+SAnthonyIannarinoLinkedIn: https://www.linkedin.com/in/iannarino Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now Tweets you can use to share this episodeChurn in your #sales cycle can actually be leveraged as an offensive strategy. Hear how @Tiffani_Bova explains it on this episode of #InTheArena with @IannarinoClick To Tweet#Sales optimization and the buyer’s journey are very different things. @Tiffani_Bova explains why on this episode of #InTheArena with @IannarinoClick To TweetSubscribe toIn the ArenaApple PodcastsGoogle PodcastsAndroidby EmailRSSOr subscribe with your favorite app by using the address below