Serving up bigger soup sales

first_imgThe New Covent Garden (London) range comprises a choice of nine 2kg soups, available from selected wholesalers and chilled food distributors. In addition to traditional favourites such as carrot & coriander and leek & potato, the company provides seasonal varieties including winter vegetable. New Covent Garden also supports bakeries with a range of point-of-sale material, such as posters and other branded communication materials. Now the company is planning to go one step further by making its first ever five-litre New Covent Garden branded soup kettle available to bakeries. The kettle is currently on trial in dozens of outlets with a national motorway service station chain and the initial results, according to New Covent Garden, are “very encouraging”, with significant sales increases reported.last_img

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