Ronaldo presence makes Serie A hot property for Sony India

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The presence of Cristiano Ronaldo, who moved from Spanish First Division club Real Madrid to Juventus in Italy, has made Serie A hot broadcast property for Indian television.Sony Pictures Network India, the official and exclusive broadcaster for the Italian First Division League in India, has from this season become pro-active with the Serie A promotions. Until a year ago, the league was on the lowest pedestal of SPN’s priority to promote and leverage top-flight global football leagues broadcast. Spanish LaLiga topped the chart, followed by the Premier League. Cricket Cricket Euro 2020, Italy vs Wales LIVE: Matteo Pessina goal helps Italy beat Wales, finish top of Group A with flawless record; Follow Live Updates WTC Final LIVE: Jamieson says, ‘nice and pleasing to get Virat Kohli’s wicket’; Gill feels India could have got more wickets by Taboolaby TaboolaSponsored LinksSponsored LinksPromoted LinksPromoted LinksYou May Likecio.comUnlocking the Success of Digital Transformation with Active Intelligencecio.comUndoGrammarlyAdvertisement Avoid Grammatical Errors with This Helpful Browser ExtensionGrammarlyUndoPhotoStickHow To Back Up All Your Old Photos In SecondsPhotoStickUndoA better deal for Serie A was on the card after Sony Sports Cluster had lost its premier football asset LaLiga to Facebook. The broadcaster though has regained broadcast rights for select LaLiga matches in a content-sharing deal with Facebook, Serie A has not lost its charm. Cristiano Ronaldo is the prime factor for this premium the broadcaster is putting on the Italian First Division football competition.Also Read: LaLiga back on television in India with Sony-Facebook dealSony Pictures Network India had acquired the rights to broadcast Serie A in India in a three-season deal from 2015-16 to 2017-18 for approximately $ 500,000 – the lowest Indian television media rights deals for European league football.The league which invoked little interest from Sony beyond customary broadcast for the first two seasons has turned out to be a valuable property for the broadcaster.“LaLiga loss to Facebook would have potentially created a big hole in Sony’s football rights basket. Initially, Serie A was one option to do some damage control. Few would have expected or foreseen Ronaldo’s impactful move to Juventus, worthy of putting a considerable premium on Serie A commercial values. That is one major factor that Sony this time is also investing to promote the Italian top division league, which otherwise invoked little interest,” says sports business veteran and Sporty Solytionz Chief Executive Ashish Chadha.Also Read: Real Madrid ready to pay record $343.5 mn for Neymar JrJuventus-Lazio, Napoli-AC Milan and Inter Milan-Torino are the three games over this weekend, with Ronaldo-led Juventus starting the campaign Lazion tomorrow (Saturday) from 9:30 pm (India time) on Sony Ten 2 and Sony Ten 2 HD.Sony will have to be ready to pay the premium for this new-found status of Serie A. The rights will be up for grabs after this season, and the broadcaster knows it will not more be a $500,000 deal. Football WI vs SA 2nd Test Day 3 Live: South Africa in huge trouble; SA 59/6 (22.3 ov)- Follow Live Updates Cricket Ronaldo presence makes Serie A hot property for Sony India Football Euro 2020- Switzerland beat Turkey 3-1: Shaqiri’s brace keep Switzerland hopes alive; Turkey face exit from Euros Cricket Previous articleAsian Games 2018-Dipa finishes 5th in beam final, Indian gymnastics campaign ends without medalNext articleAsian Games 2018-Team ‘Delhi 3BL’ to participate in FIBA World Tour Masters Kunal DhyaniSports Tech enthusiast, he reports on Sports Tech industry and writes on sports products. 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