in the near future, I have been asked by my friends to do a report on the operation of local operators in e-commerce. Through on-the-spot investigation, the author found that the two leading local mobile operators and telecommunications have opened the store on the net section, but in terms of the development of the number of members or all operators and the wide audience is not consistent from the transaction popularity, from the online store in the home position, seems to have not been a great deal of attention, nor on the business to do extensive advertising.
in the telecom operators to talk about the transformation of today, one of the important direction of the Internet is the future operators to enter, but why do they seem to want to do but dare not go dry? In fact, according to my observation, these websites and other online shopping mall is not much difference in the mode of operation, if the mobile telecom operators such as economic strength recklessly may occupy a certain market, but must rely on the money to hit the market, otherwise it is difficult to get cheap, no wonder they can’t do online shopping mall the air with its shape, no fruit.
I believe that operators do traditional e-commerce sites, although not their line, but there are many advantages available. First of all, all kinds of wired and wireless network access resources in the hands of the hands of the operator, the operator can be publicized on their web sites through various channels and terminals, to ensure high advertising coverage, so customers to the Internet must through their network; secondly, a major bottleneck problems of e-commerce payment security is, if operators can make full use of telephone, mobile phone as a micro payment tool that will reduce the risk of payment to a great extent, together with the operator’s strong brand reputation as a guarantee, online transactions will be more assured; furthermore, operators can use multiple channels for marketing, online shopping can be used mobile phone or PHS registered, when Internet users through the website after consumption, when the next site has the same kind of goods by SMS to inform, improve the number of transactions, but also can be combined with the appropriate telecommunications business concessions bundled sales. Of course, the electronic commerce industry today especially online mall field has seen a large websites like Taobao, eBay, pat net has considerable strength, operators can take spark Liaoyuanzhishi with competition, but also requires considerable capital investment.
therefore, the operation of the online mall operators did not make full use of their own advantages, only COPY people’s operation mode, we should have a space for one person in the electronic commerce and the internet.