Sunshine Coast light up AIME with new MICE products

first_imgCooking Schools and Tasting Temptations Source = e-Travel Blackboard: P.T Business Events Sunshine Coast (BESC) boasted new meetings-driven developments, food tastings and other attractions at AIME in Melbourne this week.The organisation unveiled their ‘Taste of the Sunshine Coast’ stand at this year’s Asia-Pacific Incentives and Meetings Expo, including operators such as Aussie World, ASV Audiovisual and RACV Noosa.Clandestino Roastery and Belmondo’s held tastings and food challenges to excite the senses and offer a glimpse into regional cuisine on offer throughout the region.“The Sunshine Coast has become a regional hot spot for food-lovers and we invite the industry and media at AIME to come and smell, taste and experience a little bit of the Sunshine Coast,” Business Events Sunshine Coast manager, Pippa McCreery said.Since its inception in July 2010, BESC has delivered strong results for the region through a multitude of different platforms. “In our first 18 months of operation we have uncovered some amazing, unique product perfectly suited to the conference and incentive buyer,” said Ms McCreery.All-new offsite venues were a talking point at AIME, as the organisation showcased a range of spectacular sites.“Over many years we’ve built a collection of unique venues across South East Queensland,” said managing director for Wicked Wolf Events, Liz Rivers.“It’s very exciting to be able include a number of the Sunshine Coast’s pristine beachside and hinterland areas in our portfolio of off-site locations,” she said.Novotel Twin Towers have added a new MICE venue, while RACV Noosa will undertake multiple renovations in 2012 providing delegates with additional space and facilities to network and unwind.Aussie World is the largest off-site venue on the Sunshine Coast, comprising eight different function areas and a capacity of 2000 guests.Locally owned and operated, ASV Audiovisual are developing fresh concepts to ‘deliver off-site venues with a difference’, such as the Opera at Strawberry Fields.BESC also released a new Navigating the Sunshine Coast map at AIME this year. “This new tool was developed to help event planners visualise the region in its entirety and the breadth and diversity of product on offer,” Ms McCreery said.The Sunshine Coast has also been chosen as the host destination for the 2012 Australian Tourism Export Council (ATEC) Annual Symposium, hosting 500 tourism forerunners.center_img Aussie World Expolast_img

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