Google Doodles finally gets patent after 10 years of lobbying

first_imgWe all know and love Google’s creative Doodles. The most recent one we saw honored the 100th anniversary of International Women’s Day. One of the coolest doodles of late was the interactive doodle to celebrate Jules Verne’s 183rd birthday (pictured above). Google wanted to make sure no other companies are able do anything similar to what it does with its Doodles, and after 10 years of lobbying, Google was finally granted a patent on Google Doodles this morning.If you’re unfamiliar with the term “Google Doodle,” a doodle is basically a tricked out version of the Google logo that replaces the normal logo on special holidays and other occasions. Google co-founder Sergey Brin is credited as the inventor of the “Systems and methods for enticing users to access a web site” patent.Besides the logo, the patent covers a story line. The system can receive objects that tell a story according to the story line, and, in turn, the objects on the web page will display a story for a “predetermined or random amounts of time.”Business Insider brought up a good point about the patent system itself. It was originally created to encourage innovation by protecting the ideas of small inventors from being stolen by large companies. But more and more, big companies are patenting ideas that are stifling the creativity of smaller companies. This is putting a halt on small businesses being able to invent new things.Yes, it would be strange if Bing or Yahoo did the same thing with their logo, but smaller companies should be able to create similar things without stepping on Google’s toes. According to one Slashdot commenter, he or she, and thousands of other people and companies, have been putting doodles on their websites long before Google existed. Does this mean they have to stop?via Business Insider.last_img

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