first_imgTouch Football Australia (TFA) National Representative Teams and squads were involved in a series of camps and events around the Country on the weekend that led to widespread media coverage and massive promotional exposure for the code on a National scale.TFA fielded an Australian Women’s Invitational Team in the Harvey Norman Beach Footy Series at Sydney’s Maroubra beach on the 16-17 December 2006.The event featured six elite teams battling it out for $100,000 in prize money for their choosen charity.Four of the teams – The Blues, the Maroons, the Pacific Islanders, and the Young Guns comprised wall to wall National Rugby League superstars, whilst the Australian Women’s Invitational Beach Footy team, and a Celebrity Team headlined by Andrew Johns, and Anthony Mundine completed the stellar field.The event received massive media exposure in print, radio, and television mediums through broadcast partners Channel Nine, News Limited, and Nova FM, and the Women’s Beach Footy Team were featured prominantly.Among the media exposure TFA received was the front page story of a four page Beach Footy liftout in Sydney’s Daily Telegraph on Friday, live radio interviews with Women’s players and updates on Nova FM, and 2UE, exposure on several National network news bulletins, and Channel Ten’s Sports Tonight.Channel Nine taped the Beach Footy Series and it will be aired in late February/ early March in the lead-up to the NRL season kick-off.The Australian Men’s Open Team travelled to Rockhampton for their final training camp of their 2007 World Cup campaign and enjoyed saturation exposure from the local media.The Touch Football loving town rolled out the red carpet for Tony Trad’s men and the 3 game series against a Central Queensland combination that featured Rugby League superstar Benji Marshall turning out as an Invitational player for Central Queensland in the last game, received daily print and television coverage in the region.To cap off an exciting time promotionally for the sport, the Australian Open Women’s Team were featured on Channel Ten’s Sports Tonight program Sunday evening in an excellent piece on their record as arguably Australia’s most successful National Women’s sporting Team.The Aussie girls have won 45 World Cup games straight in a 19 year unblemished run in World Cup competition.A further piece on the Australian Men’s Open Team will be featured on Sports Tonight before all seven teams depart Australia’s shores bound for Stellenbosch, South Africa on January 13 2007.There will be media stories circulating in the lead-up to the World Cup on Australian representative players and Teams so keep your eyes peeled for World Cup stories around the nation in coming weeks.last_img

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